by samNew media means new business models. The music industry in particular has been slow to catch up with this but other businesses have flourished. Whilst some have been left scratching their heads thinking ‘where will the money come from?’ others have carefully and intelligently allowed advertisers to foot the bill. This practise is extremely beneficial to both parties. Advertising on Facebook in particular can help businesses reach their target audience immediately, placing your product or service just a click away from a targeted share of over 400 million users. It is one of the most effective, easiest ways of marketing and one that has coincided with the digital era to great effect and in some cases without us even knowing.
With technology now reaching points beyond what we dreamt about just a few years ago, Advertisers have had to up their game. Content is now on demand and there has been new ways in which products compete for the attention of the user. In television we will soon see changes, for example there has been talks of Adverts being broadcast in slow motion to combat the fast forward feature of Sky + and other On demand services, as well as integrating the style of the advert with the actual show to hide the transition to the Ad break. Whilst Ads have been part of T.V for generations the Music industry has slowly begun to introduce Ad funded models such as Spotify to combat piracy issues.
In terms of Online, innovative Ads have been around since the boom of online flash gaming and the rise of Youtube has been fundamental to the way Adverts are now used on many popular social media sites. Youtube content creators are now able to make a very profitable career from a share of advertising revenue they receive in exchange for Adverts being placed before their videos and on their channel page. This platform is also extremely beneficial to businesses looking to spread their product to a very large audience with targeted ads.
Advertising on Facebook can come in a variety of forms. You can promote a product or even just direct people to your Facebook fanpage in order to gain more ‘Likes’. The Ads take up a very sufficient amount of space for advertiser and user and everyone is a winner. For those who claim that we are bombarded with adverts and our data is being handed out to allow this, it is really not that much of a scare. We are being provided with a few extra commercial options, products that we could fall in love with and purchase instantly all in exchange for a few pixels on our screen or a few seconds of our time. So embrace the Ads, as marketing is an art from in itself and one that is a huge part to play in the social media revolution.