by samAccording to the Global Digital Marketing Performance Report 2Q11 from Efficient Frontier, the price of PPC ads on Facebook has risen by 22% in the second quarter of this year. This followed a 40% rise in the first quarter of the year. If the cost of ads continues to rise at the rate it has done so far, the report predicts that the cost-per-click of ads on Facebook could rise by as much as 80% by the end of the year. Not only this, but by the end of the year, Facebook could be the top display advertiser for 2011 with a nauseating $2.2 billion in sales. With all this success, it’s safe to say that Facebook pay-per-click ads are doing something right.
The report suggests that brands with a fan base on Facebook could see that base double by October this year. From an Internet marketing perspective, this seems like the best time to get involved with both SMOs on Facebook and their PPC ad space, although Google+ looms on the horizon like a dark cloud.
You might ask why you should use Facebook ads rather than any other site. Not only does Facebook boast 750 million users, but it also optimises ad listings based on a user’s interests, what they talk about, and the pages that they “like.” If a user frequently makes posts including the words “SEO London,” for example, they may start to see advertisements for an online marketing company appear on their Facebook. Taking advantage of this PPC service before prices rise further should be a top priority for any company looking to flourish in digital marketing and online success.