by samWhile Facebook is a useful tool for communicating with current customers and gaining new ones, it can be difficult to gauge how effective your SMO efforts are. Facebook Insights is a tool offered by Facebook itself that allows administrators of “like” pages to track user activity on their page. Here are the main areas of social Internet marketing that Facebook Insights can improve through monitoring:
Impressions and Feedback: If there was a sudden spike in either of these, you should look for consistent trends in the impressions and feedback you receive. Identify what caused these spikes and determine your most effective measures.
Comments: If there was a sudden spike in user engagement, analyse what triggered this increase.
Likes: Identify which styles of writing in your messages receive the most likes. Also, check if there is a specific time of day that results in more likes compared to others.
New Page Likes and Inbound Links: This feature provides insights into the demographics of new followers and where they are coming from. Promotion on other platforms can boost awareness and activity on your Facebook page.
Demographics: Use this feature to tailor your Facebook updates for users in specific areas. For example, if your company operates in both England and Germany, you can customise your updates to effectively communicate with both demographics without overwhelming one group with language barriers.
Consistently watching, evaluating, and concluding the statistics of your Facebook activity is vital to any successful SMO campaign. Without jumping to conclusions early, an online marketing company should recognise and act upon trends that appear in their data. Monitor, adapt, rinse, and repeat!