by samOkay, so you’re on Facebook, and your company fan page has a fairly decent following; great work! But how can you turn these fans into website traffic? After all, the overall purpose of SMO, like any part of digital marketing, is to ultimately increase brand awareness, create a strong brand image, persuade people to buy the company products, and increase organic traffic to the company site. It’s the latter that we will be focussing on today.
Here are some great and simple ideas for ways to turn your Facebook page into a site traffic generator:
Tabs: Using tabs can be a great way of engaging with your fans in a variety of ways without just spamming them with news feed updates. A lot of companies have been successful in having a “products” or “latest range” tab on which each product image links to the web store. Think about how you can give users a utility on your page without hosting it all on Facebook; always drive people back to your site! You can also take advantage of the “default landing tab” feature as a way of making it even more likely that users will see these tabs and get drawn to your site.
Share content: All of those articles and blog posts that you’ve been doing to aid your SEO efforts, now you can share them with all your followers. Providing its great content, it will bring users in, hopefully giving them a reason to visit your site frequently to check for more articles. Sharing the content is a great way of drawing traffic from your Facebook page to your site.
Release teasers: Curiosity killed the cat. Post shortened links with no thumbnail preview and an enticingly cryptic description, and, chances are, the user’s temptation will get the better of them and they’ll follow the link.
Contests: Run them on your company website, share them, and publicise them on Facebook. You could even dedicate an entire tab to the contest. Set the tab as the page’s landing tab and have it display a cool graphic explaining the contest and urging users to click it and be linked to the contest entry page on your site.
Promotions and offers: This is another big one; telling Facebook users about your latest promotions is a great way of informing them and linking them to your site. Not only this, but at times it can also give them a feeling of exclusiveness, as if they are being rewarded for their loyalty to the company’s Facebook page.
Of course, all of this can take time. Recruiting the help of an Internet marketing consultant can ensure that your Facebook is correctly optimised as a site traffic goldmine. The key to all of this is simply linking; the more opportunities you give users to visit your site, the more likely they will visit!