by samWhen running a pay-per-click ad campaign, you are forever trying to increase your return on investment. You can spend a lot of time monitoring your campaigns to make sure your ads reach the correct target audience, and this can be a pain. However, help is at hand; Google AdWords is constantly developing new tools to assist in managing your advertising accounts.
The Display Campaign Optimiser is one such development. The D.C.O. tool automatically sorts through the millions of pages on Google’s display network to find the best places to show your ads.
The display network includes all websites where ads can be bought through Google, including YouTube, Gmail, and over a million partner sites. This does not, however, include search pages.
The display network is compatible with all formats of advertising, such as text, images, and video advertisements.
You set your budget and your target CPA (cost per action), and the Display Campaign Optimiser will take it from there, automatically handling targeting and bidding in an efficient manner to deliver you the most conversions possible for the lowest price.
That sounds pretty good, right? How does it manage it? It works by taking a lot of information into account, including the content of your ads and your landing page. It also uses data gathered on the people that make up your target market, where they are from, how likely they are to buy from you, and what time of day they are most likely to make a purchase.
But perhaps its best feature of all is how the display campaign optimiser gathers all of this information and over time figures out what is and isn’t working, honing its ability to predict the best times and places for your ad to display. Make sure you reach more of your target consumers and reach a higher return on your investment.