by samIf Google Plus and Facebook were not enough to create news, there’s a lot of hoopla surrounding the new layout of Delicious. Yahoo acquired the company in 2005 and very recently sold it to AVOS in April of 2011, after which this is the first time the company has made any changes to the website.
The social bookmarking site once known for its user-friendly interface might not receive an overwhelmingly positive response from its previous fans who preferred the traditional interface and the simplicity of bookmarking. However, the more interactive and visually fun platform, the ’stacks’ feature, and the ability to create a personal profile are surely going to work wonders for the brand at acquiring new users who previously found the website bland compared to other social media platforms.
Stacks—the newest feature Delicious is relying on—is a collection of links that can be shared with others. It is a hybrid of your iPod playlist and online albums but for the web and can be personalised with images, descriptions, and comments to reflect a particular genre and style. The more catchy your tag lines are and the more unique and interesting your links are, in no time you should have several followers (if your links are public!) who like your taste and the topics you ‘stack’ about. The organised bookmarks in the sidebar are now replaced with a navigation tool to make it look different from the previous version.
In conclusion, the operations of the website remain the same, to be honest. What has been very cleverly injected into the current social media trends is the graphically tempting layout and the ‘social’ element, which was previously missing in this bookmarking website. The ease of sharing bookmarks or ‘links’ remains the same, i.e., the best, making it the top-most site for sharing web links across the online community.
Regardless of whether the changes are technically substantial or not, the platform surely seems superficially fit to fight in the social media race online, and Internet marketing experts will give the revamped Delicious a two thumbs up for the social media optimisation possibility it now carries.