Google adds +1 to display network adverts

In an effort to match the social media giant Facebook in the PPC search engine marketing game Google has pushed the boat out adding a +1 button to all adverts that are run on the company’s display network. There are a number of reasons this should be considered good news by advertisers. One major reason being that when an advertisement is “plussed” by a user it will be posted on that person’s profile thereby extending that adverts reach out to more people, only now it comes with the added power of having approval from someone they know. Another benefit is that the number of people that have pressed the approved of the advert is displayed next to the button. This means people are far more likely to pay attention to your advert when they can see a high volume of others have indicated that they like it too. So for example if the +1 button underneath your ad has been clicked by a 100 different members, those members and numbers will be displayed as part of the advert on your website.

However all of this will only be useful if Google + actually proves itself to be a successful social network  in the future, something which at the current moment seems is a little dubious considering its rapid decline in users following the initial rush of its public release.

Although the feature has been announced you should see it rolling out over the next couple of weeks. It will be available on most ad types that run on Google’s display network including:

• Ad Builder adverts
• Mobile
• Images
• GIF animations
• Flash based ads
• Rich Media ads

This all sounds great however there is some concern from some internet marketing services that say the new innovation is social approval for adverts could have a detrimental effect on the longevity of the ad. Though this concern seems to be equally matched by those who believe it will in fact help keep some adverts relevant over longer periods. Perhaps it will change the focus on how internet marketing services are carried out in order to make sure adverts pack some real social power for an extended length of time.