by samThe recently introduced features in “Insights Tab” by Facebook have brought smiles on the faces of social media advertisers. This tab will provide page administrators and social media managers several innovative data reporting tools. These tools will offer important data on the users, their geographic locations and their interaction with Facebook “Pages”.
An online advertising agency can now have access to these analytic tools which will provide them with important metrics such as “people engagement” and their personal & demographic details.
Facebook has introduced three new tabs on the “Insights Tab”. These new tabs will provide details about “Likes”, “Reach” and “Talking-About- This” in a more detailed way. These tabs will provide information on people as well as fans, the site’s performance in terms of reach and popularity. The idea is to convert these metrics into powerful business strategies. The broken down data based on several filtered parameters will help plan better strategies for the success of a business website.
Break down of data into smaller metrics –
Breakdown of data helps “Page” administrators know the gender of visitors, details of referral sites, the number of times people are exposed to your page etc. This typically helps “Page” managers know the exposure that a “Page” is getting on Facebook. Engagement with people and not just fans is important. If the frequency of people coming to your page is diminishing then it is time to reinvent new strategies.
Data on referral sites provides administrators information on how people came to know about their “Page”; whether these people reached through an organic, paid or viral channel. The “Like” sources table on the “Fans tab” shows the number of times your “Page” was liked.
These tabs are great additions to page insights as it helps social media management enormously. It gives deeper insight to the management about the performance of a business “Page” and the type of people they are engaging. In short it gives social media managers a broader view of Facebook “Page”.
Some of the highlights of new Insights features are mentioned below.
1. Enhanced social media monitoring features will help administrators and managers to manage their client’s Facebook presence in a better way.
2. Data visualisation is another feature which makes data interpretation a joy.
3. With these new tools it is easy for page administrators to redefine strategies; to drive traffic to their client’s websites.
4. It is an out and out business analytic tool which will help fetch better ranking in search engines.
5. With these new set of tools administrators can now make knowledgeable decisions. Developing social media strategies was never so easy.
Businesses and social media managers will find these new features extremely useful in creating a more engaging and influential “Page”. This will translate into a successful social media campaign. The brands, products and services of such campaigns or businesses generally see a significant rise in sales and acceptance of products in the marketplace.
Pages, fans and people are some of the elements of Facebook advertising.