by samIt is no longer a secret that Social media activities play a big role in the success of a business website. It also helps websites fetch a better page rank in search engine search results. Twitter, is one of those platforms that is exploited for various marketing tasks.
Twitter can be quite intimidating for the first timers. The opening page looks uninviting and dull. A simple three word headlines and a couple of leading statements like “Get instant updates from your friends…” appears exciting but it soon fizzles out the moment you register yourself.
After logging in, the user realizes that everything is not so exciting after all. This is typically a knee jerk reaction because the moment a member starts building a list of “followers” everything changes dramatically. For individuals it is a good platform to communicate with friends or post messages related to their interests or simply use it as a platform to publicize books, blogs or service. Users who are film or music buffs can follow celebrities to know what they are up to.
Internet marketing consultants highly recommend this extremely popular, 140 characters based messaging platform to popularize products and services. These entities build brands for their clients and attract Twitter members with messages which are informational, interesting and intriguing.
But what exactly is Twitter? And how does it help business websites to establish brands and services.
To begin with Twitter is more of a micro blogging platform rather than a social networking website. It allows users to post messages or “tweets” to let the other Twitters know about company products, brands, new launches, personal thoughts, etc. Profile name plays an important role on Twitter.
Twitter marketing entities select them with utmost care, because the primary role of using twitter by these marketers is to establish a particular company, and its brand. Check out some of the Twitter marketing and SEO tips.
1. Once the registration process and other formalities are done with, it becomes important to create a detailed profile within Twitter. This is one of basic Twitter SEO fundamentals.
2. Next, it is advisable to mention the company website; this typically allows your customers, friends or associates to visit your website.
3. The “lead-in” of each tweet is extremely important as far as SEO is concerned. The reason is because when it shows up as a search result in a search engine it typically incorporates the title tag and some initial words of a tweet.
4. As mentioned above, forty two initial characters are taken into account of each tweet. This includes the profile name and also the tweet characters. SEO folks therefore try to exploit these first forty two characters.
5. Use keyword rich tweets for optimum exposure including favourite words which are synonymous with your business.
Social networking website’s popularity and its impact varies from country to county. Some of the interesting Twitter statistics are as follows.
1. Indonesia ranks first in tweets, followed by Japan and Brazil.
2. Netherlands is the country with the most hash-tags per user.
3. United States has the most mentions of URLs per user.