by samIt is now an open secret that website ranking does depend on many parameters that were not considered important enough in the past.
One of the parameters, that has suddenly caught the fancy of every SEO expert, is the social media presence. A strong presence typically catapults a website in terms of ranking. Leading search engines have mentioned on various blogs including their websites, the importance of social media pages, user comments, and links in enhancing a site’s ranking.
Apart from the regular SEO ploys which website development companies and search engine optimisation agencies adopt, the new metrics have significantly changed the rules of search engine marketing. Social search will play an important role in the future. Volunia, one of the new search engines, which made its entry this month will provide search results based on social media standing. Unlike Google and other popular search engines, Volunia will index pages based on their social media power, user comments, references, links, and opinions.
Volunia allows people and website owners to interact among themselves.
This social search engine has positioned itself for specific tasks such as social standing & social web navigation. Volunia is focusing more of its initial resources on its social network features. It is this area that the company believes will provide users with a unique and innovative online tool. Although its prototype is facing some flak from the users, in terms of disappointing search engine results and unimpressive user interface, it promises to improve its search results by working on its logarithms.
Another aspect of Volunia which has disappointed many power users is its incompatibility with many Google properties and other well-known social networking platforms such as Facebook. Although it is touted as third third-generation search it still lacks the punch in terms of search results and other features.
Site authentication: Like Google’s password-protected pages which can be authenticated, even Volunia’s core concept is based on the same principle. Once the site is authenticated it provides users with a site navigation map which they can personalize it.
Site Submission: The above authenticated web pages automatically queue up for indexing; a kind of official entry for site submission
Site promotion tool: Digital marketing experts will however like this unique feature which typically allows users to promote a page on Facebook, or Twitter or paste the link on blogs or forums. The task is typically accomplished via Volunia’s menu bar. It is quite similar to Google +1 feature which plays an important role in search engine optimisation.
Robots text file and keyword tracking: Volunia supports robot protocol. Secondly, search terms that are typically exploited by web analytics will be compatible with third-party digital marketing measurement tools.
With the increase in the number of search engines, and their diverse logarithms and features, a digital marketing expert has a tough road ahead. Digital Marketing Experts will need to hone their skills accordingly if some of these search engines become extremely popular in the coming days.
These experts have to deal with the traditional methods of marketing as well as make provisions for newer methods which are still in their beta phase.
The coming years will see the digital marketing platform evolve further as search engines become more intelligent.