40 New Metrics for Google Analytics Core Reporting API

Google Analytics Core Reporting API already provides an extensive range of tools to analyse, report and optimise a number of metrics, including conversions, web and mobile interactions. Last Tuesday, 18th September, Google added 40 new metrics to improve the tool even further – great news for internet marketing experts and businesses already using the Analytics package.

Here’s a quick run-through of the most useful added features:

Social
As social media continues to dominate the web, and becoming increasingly important for SEO, Google’s addition of new ways to analyse social data comes as no surprise. The new tool allows you to acquire data for on-site interactions with social buttons, which allows you to see who’s using your website’s ‘share’ buttons to share your content, how often, and which are most popular. Social data can also be gathered off-site from Google’s social data hub partner networks, allowing you to see which content acquires the most comments, and analyse conversion rates from visitors to your site via social networks.

Mobile
More and more people choose to access the internet via their mobiles, and so it’s important for companies to optimise mobile browsing of their site and its content. The new tool allows you to determine the brand, model, and input type of mobile devices, which will in turn help with the development of a mobile strategy.

Geo
You can now trace your traffic back to its Designated Market Area (DMA) – localised regions that receive the same or similar news and broadcasting. Using this data, you’ll be able to target your content according to the news a particular DMA is receiving.

App and Exception Tracking
Are you using Google Analytics for iOS/Android v2 beta? You’ll now have extended App View and Exception metrics. This will let you see how many views your app received, and will also allow you to evaluate the amount of exceptions (errors) occurring, and the amount that are fatal.

User Timings
The update now includes a wider variety of ways to report on user timings – the load speed encountered by individual users when loading a webpage, or any aspect of your site.

For a full list of metrics available to those using Google Analytics Core Reporting API, you can view this Google reference.