Google AdWords Launches Shared Budgets

If you’re a PPC specialist, or are currently running multiple PPC campaigns, you’ll be interested to know that Google has recently launched a new function for AdWords called Shared Budgets.

A Shared Budget for PPC AdWords campaigns lets you create a budget for the day to be divided between multiple campaigns. The system automatically allocates your money according to your specifications each day.

With Shared Budgets, you can choose to allocate a separate amount to each campaign and change it day-by-day, without having to change each individual campaign budget. You can simply change the Shared Budget spending. You can make minor changes within the day to fully optimise the effectiveness of your campaigns as you see fit.

All that needs to be done to set up a Shared Budgets account is to do the following:

• Go to your shared library in AdWords
• Click Budgets
• +New Budget
• Name your shared campaign
• Select which individual campaigns you want to be a part of the shared budget
• Enter the amount you wish to deliver to each of these campaigns
• You can choose Ad delivery options (standard/accelerated)
• Save budget
• Apply it, and you’ve got your Shared Budgets AdWords campaign up and running!