Improve Your Internet Marketing with these Techniques

• Professional design
• Unique – stand out from competition
• Mobile optimised – surfing on mobile is HUGE and only growing
• Bounce-rates from Mobile Sites are much higher
• Responsive Website Design is a way of formulating your site to appear correctly on all devices and screen sizes, and browsers. Some graphics will resize accordingly without screwing up your logo or graphics (Looking at you, WORD)

CALLS TO ACTION! You want your visitors to DO SOMETHING. You want them to click somewhere – to buy a product, enquire about a service, sign-up to a newsletter, etc. Visitor ->lead (or conversion)

Small things to do to encourage leads – Getting value from visitors. Traffic is like a service station – but you want people to come in, not just go through the drive-through.

Traffic is one thing – but are your visitors converting? High traffic levels don’t necessarily mean more leads – and perhaps this has something to do with the integration of your calls to action and conversion architecture.

• Content is king still reigns above all in the world of the web. Add content that your customers ACTUALLY want to read. You’re giving them the information they want and need to make an informed decision about a purchase. Google is looking for great content, and its continuous algorithm updates only reinforce the fact that CONTENT IS KING!

1. Keyword Research – Identify keywords relevant to your sector. Ones that people in your area are searching for and with low competition – the more niche terms will be more successful. Targeted keyword optimisation can be highly lucrative.
2. Title – Including a keyword in your <title> tag is extremely valuable for SEO. Generally, your page should only target one keyword phrase. Try not to stuff extra keywords as this will only harm your efforts.
3. Heading – <H1> primary page heading – use keyword variations for subheadings <H2> <H3> etc. Break up content for users and Google.
4. Keyword Density – Keyword stuffing is easily identified by Google, and although the density is not as strict as it used to be. When you write your content, make sure it reads naturally and organically – use your common sense. If it sounds like you’re keyword-stuffing to you – it will to visitors – and it will to Google.
5. In-site Links – Linking content from other blogs, articles & other content pages will help in increasing the visibility on Google. Using keywords in anchor text will help in increasing relevancy for the targeted keyword to the respective page.
6. Page Description – <description> meta tag include keyword phrase. Keep the description shorter than 152 characters.