by samYou don’t have to be an expert in the field to acknowledge and appreciate the increasing amount of impact social media
sites are having on people’s lives all over the world. A study conducted by Ofcom showed that six in ten adult Internet users now have a social networking site profile, highlighting just how much the craze has taken over.
Businesses have become so aware of the importance of staying up-to-date with the latest trends and ensuring that their brand is taking advantage of social media optimisation with a large online presence. Therefore, they have to continually be on the lookout for new innovations in the digital world so that they can promote themselves in different ways.
Despite the continuous battle between top social media sites Facebook and Twitter, it is in fact the rise of the new, more innovative networking websites and applications that are making people stand up and take notice. Chief of these new developments is Pinterest.
Pinterest has grown exponentially since its conception in 2010 from a small idea, through to development and beta-testing to becoming the fastest site in history to break through the 10 million unique visitor mark. A huge achievement, but what does this mean for businesses? How can they make the most of this networking site in order to further advertise and promote their brand as part of their online marketing strategy?
We have Facebook & Twitter – do we really need Pinterest?
This is a question that has probably been brought up across many offices in the last year. This new site, which receives over 100 million visitors a month, allows brands to interact with potential customers in a new way and shows how keen you are to connect with them rather than just sell your products. This can only be good for your reputation so the answer to the question is yes, if you keep it up to date and use it properly.
How Best to Utilise Pinterest
Associations – This is the best way to use Pinterest in a personable and engaging way without just selling your brand. By showcasing images associated with your industry or your products, you’re building a personality of what you’re interested in and what the audience can expect from your company.
Be different – Look at your competitors’ pages and think about trying to do something a bit different that makes your brand stand out from the crowd.
Get around- Don’t be afraid to pin other people’s content. Two-way connectivity with people is how brands develop relationships and a more approachable reputation.
It’s important with Pinterest not to seem too corporate and to embrace the innovation and the fun that this new platform has to offer.