by sam“I could tell you but then I’d have to kill you.” It’s a threat we’re all very familiar with and at an early age, we learn that a magician never reveals his tricks, in the same way that a superhero never reveals his identity. We understand that these secrets are to be kept as safe as Colonel Sanders’ blend of herbs and spices. Often, the same philosophy is applied to business – there’s a fear that should you share your knowledge and reveal industry secrets, your services may become unnecessary. However, when it comes to SEO, sharing knowledge of SEO to clients can be very beneficial for both parties – there’s no need to be a digital marketing expert to have a working knowledge of the process. Here are the top 5 advantages of training your clients on SEO:
- First and foremost, the client gets an idea of the true value of SEO. If a client understands exactly how it works and can see the advantages firsthand, then they are more likely to invest more in it.
- The client will place more trust in your company when it comes to implicating more complex strategies, as your teaching will have demonstrated an in-depth knowledge of your industry.
- An educated client is easier to work with, as they are able to understand exactly what you are doing and why which will save time and money as the client-consultant relationship and communication process works more efficiently and productively.
- It will reduce your workload. Whilst the client will expect you to do most of the work (it is your job after all), they will also be able to contribute to the project as and when they feel necessary.
- An honest and helpful approach will help to establish a stronger professional reputation, which will invariably lead to more long-term client relationships and loyal customers, which will generate an increase in business referral.
These 5 reasons demonstrate how providing search engine optimisation tips and teaching SEO to prospective or existing clients can improve your chances of attaining increased investment, clients’ trust, a better and more productive working relationship, and contrary to the superstition, will result in an increase of your client base.