Pinterest Marketing: Top 5 Tips

The social media platform, Pinterest, has received a large amount of attention over 2012, becoming the fastest growing social media site in history. The site, which provides users with a virtual pinboard and allows them to ‘pin’ items that they find interesting into different categories, seems to have found a niche in the market. So now the big question, as with all social media platforms, is how can it be used to direct traffic to my website? Here are 5 helpful tips that will help you use the site to increase online traffic.

1. Consider your demographics – Before deciding to use Pinterest , it’s important to consider whether or not it will be beneficial to your company. Roughly 80{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of Pinterest users are women and over 50{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} have children, and the most popular categories are food, art and crafts and home décor. If your company’s target consumers are single men who are interested in motorsport, you might be on the wrong website.
2. Dedicate time to using Pinterest – It is important to build relationships with users who have developed reputations for sharing quality pins, as these are the people who will have the most followers. Allowing these users to become familiar with your business and your products will encourage them to post about you and spread your popularity. However, this can only be done by spending time building these kinds of relationships.
3. Direct traffic to the traffic director – Pinterest can be incredibly effective in increasing traffic flow to your website, but you can increase its effectiveness by directing users to your pinboards, via other social media platforms such as Twitter and Facebook. Linking all your sites together will increase traffic to Pinterest, which will in turn, increase traffic to your website.
4. Keep it simple – Keeping your pinboards simple and uncluttered will make them more aesthetically pleasing and will make your posts seem more clickable. If you have a cluttered and unorganized pinboard, it will not only look ugly, but it will encourage users to ignore your posts and look elsewhere.
5. Don’t be selfish – Whilst the aim for your business is to increase traffic to your own website, it is also important that you share other relevant content. Pinterest users are quick to spot a company that is completely self-promoting. By sharing other companies’ content, you will make your own pinboards seem more credible and clickable.