by sam
There are a few quick and simple search engine optimisation tips to achieve a high search ranking. You can add keywords to all your URLs, title tags, and form relationships with prominent bloggers or websites to add links to your webpage. However it’s all very well optimising your website, spraying keywords all over your content, but if this does not boost your sales then what is the point? Achieving that coveted #1 ranking does not guarantee conversions. Here are a few ways to use SEO to actually increase revenue:
Give the customer what they want
It is important to determine what the average customer is actually looking for when they are directed towards your page through their search. A lot of consumers use search engines to research, evaluate and compare products before actually buying. Your website must therefore provide this information. If people don’t find answers to their questions on the landing page they will get frustrated and go elsewhere rather than staying on the site and possibly buying the product.
No one likes a show off
While you want to keep the consumer happy, if their research does lean favourably towards what you are selling they will not make the purchase. Your site needs to highlight what features of your product make it superior to those of your competitors. That being said, digital marketing is not simply about bragging and it is often much more effective to get 3rd party reviews. Create a section on the website devoted to consumer comments, ratings and reviews. Ask a blogger with authority in that particular market to write an in-depth review describing the strengths and weaknesses. As long as the product is strong then the benefits in terms of revenue will be substantial.
Be user friendly
Make sure your website is easy to navigate. Create a homepage that has keyword links to all the major pages on your site. Again, this ties in with the notion that a happy customer is more likely to spend money. Consumers know that in most cases there is more than one way of obtaining what they are looking to purchase. Obviously first and foremost they are looking at price and quality but alongside this they want convenience, so make it as simple as possible.
Keep an eye on your bounce rates
Bounce rates refer to the number of people who click and arrive on the landing page but leave rather than continuing to surf the website. Identify which pages have the worst bounce rates and review how they have been structured. Also take a look at which keywords produce high bounce rates as it might be that these keywords are not taking the consumer to content they want.
Quality over quantity
Reading text that is obviously crammed full of keywords is irritating at the best of times and can get very boring.One carefully placed and relevant keyword can generate just as much traffic as 5 that have just been thrown in as an afterthought. What actually keeps a consumer on the website isquality, informative and up-to-date content that tells them something they did not already know. Make sure the site is updated regularly. Create a blog page and add new entries several times a week, commenting on the latest developments in your market.