by samIn October 2012 Google launched Google Tag Manager which allows users to consolidate all of their site’s tags into a single admin panel. Now nine months down the line Google Tag Manager is tried and tested, with positive reviews from many major businesses after implementation. If you are running processes such as Google Analytics, Adwords Remarketing and Doubleclick Floodlight, Tag Manager consolidates all the tags into one easy to manage program. The best thing about Google Tag Manager, it’s totally free!
Efficient management of your tags prevents any big problems: getting rid of code that bogs down your site and preventing distortion to your measurements, meaning no missing data or duplicated costs. With Google Tag Manager, you don’t need an IT department or webmaster team to add new tags, which stops any delay to important marketing and measurement programs. Having everything all in one application allows digital marketing experts to swiftly analyse data and apply the results straight into new marketing strategies.
When it comes to SEO, streamlining your operation with a process such as Google Tag Manager is essential. Google have been working hard to be user friendly for third-party systems, so that you can run tags from businesses like Blue Acorn or Harvest Digital. This lack of exclusivity to Google products is a massive plus, meaning that marketing experts can run whichever tags they prefer and still have a hub for them all.
Google Tag Manager is easy to run and their website gives many guides to those less experienced with IT, such as this video http://www.youtube.com/watch?v=KRvbFpeZ11Y. SEO experts now no longer need to rely on webmaster teams. Everything that you need for checking the progress of SEO and marketing can be all in one place thanks to Google’s Tag Manager.
The impact of Google Tag Manager is evident when looking at sports camera specialist GoPro. In the short time since Google Tag Manager was implemented GoPro have streamlined tag deployment, reduced lead time requirements for new campaign launches, achieved seamless management of all tags across GoPro digital platforms and minimalised burden and cost for IT resources. Director of Online Marketing at GoPro Lee Topar claimed “Google Tag Manager centralises our tags into a single location that gives our marketing and analytics teams the flexibility to make tagging updates within minutes without burdening IT.”
You can start using Google Tag Master by following this link: http://www.google.com/tagmanager/