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Google+ is the second largest social networking site in the world and is great for search engine optimisation.

 

Here are our top 10 tips:

 

1. Fill your page out properly: This may sound obvious, but the amount of people that leave stuff blank may surprise you. A page that is fully filled out looks a lot more professional and engaging.

 

2. Upload visual content: Ensure the content you share is visual and brings the eye in. You don’t want to bore people with big blocks of writing. Try to make your page colourful and eye catching.

 

3. Think of your page like your business magazine: Share content on your page that you know your customers are interested, in much like you would if you had a magazine.

 

4. Interact with Google event and hangout: Google allows you to create virtual events and hangouts. It allows you to create personal invites and send them to your contacts, even if they don’t have a Google+ account. From the invites, you can ask people to join you in a Google hangout. Google hangout is a live video chat room with the capability of multiple people on the same hangout, which is very useful for businesses with offices in different locations.

 

5. Use keywords and hashtags: Make use of the # as it is a great way to link your content to relevant subjects. Also, use keywords that you want your content to be found under as G+ posts rank well.

 

6. Get sharing and +1: Get liking and +1ing other peoples posts. If yo content is engaging and interesting,
users will do the same for you which will help you with your search rankings, as the more +1’s you have, the higher up the search results your content will be.

 

7. Great for SEO: Having Google+ is great for your search engine optimisation. Combine your Google+ local page and Google+ business page, as this small change has a great impact on your SEO and allows you to grab quick wins.

 

8. Create a community: This is a great way to find people with similar interests to you and a great way to share content. You can create your own communities or join others.

 

9. Ask for reviews: Positive reviews are a great way of marketing your business and gaining trust around your brand. Google+ allows people to leave reviews on your page and this automatically links with the reviews you see on Google search. The more reviews you gain, the more likely you will see a star rating appear under your search results.

 

10. Sign up to Google local: Google local is a great way to get your business on the first page of Google, as you can appear in position A, B, C etc on Google maps.

 

So, these are our top 10 tips for Google+ from our Social Media for Business series, what do you think?

 

Top 10 Google+ tips is part four of our five part series on social media for business. These tips are here to give you some guidance in your social media management.

 

For help with your social media optimisation, get in touch today.

 

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