The 140-character Limit From Direct Messages Could be Going

Does it really matter? What does it mean for its general users and businesses? Last week, Twitter announced that it is removing the 140-character limit from Direct Messages next month. This allows users to communicate with one another privately in a more freely manner. Prior to this announcement, Twitter enables users to exchange private messages without having to follow one another. The removal of 140 limit in Direct Messages may not have a huge impact on general users but it sure has a potentially significant impact on businesses especially in terms of customer service.

 

Responding to a lot of customer queries and cases and ensuring excellent delivery of customer service require more than 140 characters. The ability to send up to 10,000 characters will give businesses a more efficient way of interacting with customers. The tendency to forcibly shorten messages can affect the quality of online customer service. Breaking up long private messages on Twitter into multiple messages can be annoying, especially to new and potential customers. With this new update, businesses can clearly respond to customer queries and thereby enhance overall online experience of customers and could lead to repeat business and loyalty.

 

Next month, we’ll see how the removal of the 140-character limit on direct messages will impact the overall digital marketing strategies of businesses on Twitter. Having said that, it looks like Twitter’s new update is going to change the face of online customer support. Businesses will be able to provide the same quality of customer service through Twitter as they do through email. On the other hand, this could also mean that businesses may need to allocate or hire more staff to handle their Twitter accounts.

 

Clearly, Twitter is stepping up its game against competitors like Facebook Messenger and increasingly becoming a more powerful social media platform for businesses’ online marketing strategies. Like the recent developments of leading and emerging social media sites such as Facebook, Pinterest and Google, Twitter is also evolving to meet the changing consumer behaviour and demands of its users.

 

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