by samMarketing on LinkedIn is great for those who want to reach a more professional audience.
LinkedIn is full of 690 million professionals and 4 out of 5 of these people drive business decisions.
Of course, not every ad format suits each business, and it can be confusing if you are not familiar with other ad platforms like Google Ads. Here are the 4 types of LinkedIn Ad formats explained.
Sponsored Content
Sponsored Ads are promoted LinkedIn posts – pretty much the same as Facebook or Instagram post boosts.
Within Sponsored Ads there is three different format options.
– Single Image
– Video
– Carousel
This is a good ad type if your goals include engagement.
Sponsored Messaging
This type of ad format delivers targeted messages to LinkedIn users inboxes. According to LinkedIn, these ads are more successful at driving conversions than emails.
It is important to remember, users can opt-out of these as they can be kinda annoying. However, when written well and targeted at the correct audience they can be extremely effective.
There is also an option to include CTAs (call to actions) within the message.
Text Ads
LinkedIn text ads are shown in the right-hand column and top banner on the desktop. They include a short headline, blurb, and a small square image.
These ads are measured by pay-per-click or cost-per-impression similar to Google Ads (PPC).
Dynamic Ads
Dynamic ads are similar to text ads, but offer a more personalised approach.
This LinkedIn Ad type also appears in the right-hand column and looks similar except for an important difference. Each ad uniquely targets the viewer with their profile photo and address them by name.
Dynamic ad formats include followers, content, job & company spotlight ads.
Is your business looking to get started with LinkedIn Ads? Why not let us do the hard work and you can watch the leads come in. Contact us today for digital marketing services in Cambridge.