by samSocial Media for Business: Top 10 Twitter Tips for interacting with consumers.
Having a relationship with your consumer is vital to the success of a business. One of the main ways you can build this relationship is via interacting with them, and what better way to do this than via the social media platform that is Twitter.
Here are our top 10 tips to interacting with consumers:
1. Content: Content is key when it comes to Twitter; it is what your followers will be seeing and relating to you. Make sure it is always relevant to you and reflects the image you wish your company to portray.
2. Set the right tone: When you are setting the tone, you need to decide what you want your followers to think of you. Also, try to always put a human touch on your tweets.
3. Hashtag: The # has recently been added to the dictionary and is a very important tool on Twitter. You want to make your # relevant to your post as it’s how users will be able to find your tweets; for instance, if I was to tweet about the football, I would #football, then anyone who searched football would see my tweet.
4. Less is More: Twitter already caps you to 140-character’s. This stops you from writing an essay, but never the less, the limit is not something you should be aiming at reaching. The shorter and snappier the tweets, the better.
5. Get Personal: Get personal with your Twitter; respond to tweets that are relevant to you. Try to Favourite and retweet tweets you feel have relevance to you. This will create engagement with the user, showing them that you are interested in what they are saying and will have a positive impact on them.
6. 80:20 rule: The 80:20 rule is all about adding value to your content; 80{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of the content could be relevant to your followers’ interests, and only 20{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} should be promoting your products or services. It is important that you understand what your followers’ interests are before sharing content on it.
7. Ask questions: Using Twitter to ask questions such as ‘How are you planning on spending your long weekend?’, may portray your brand as lazy, and uninterested. Although you have ask how people are spending their weekend, it is a very common and easy question. Try asking your followers for their opinions, potentially starting a debate. This will create better engagement and help you better understand your followers.
8. Find the key influencers: The key influencers are the users that have the biggest impact; for instance, David Beckham would be a key influencer as what he tweets will have a direct impact on his followers. It is important you find the key influencers in your market as these users have the ability to become one of your most powerful marketers.
9. Try to respond to all brand related tweets good or bad: Responding to content that is shared about you is key; if the content is negative, you can ask ways in which this can be avoided in the future and if there is anything you can do to resolve the situation. If the content is positive, reply showing your appreciation and try use this positive content to your advantage.
10. Be consistent: Always make sure you are consistent with your tweets; try to make weekly plans. Don’t bombarded people with tweets and information. It is important you plan your tweets around your business.
So, these are our top 10 tips for Twitter from our Social Media for Business series, what do you think?
Top 10 Twitter tips is part one of our five part series on social media for business. These tips are here to give you some guidance in your social media management.
For help with your social media optimisation, get in touch today.