by samMarketing on LinkedIn is great for those who want to reach a more professional audience. LinkedIn is full of 690 million professionals and 4 out of 5 of these people drive business decisions. Of course, not every ad format suits each business, and it can be confusing if you are not...
by samKeyword stuffing is widely frowned upon by Google, and the activity could lead to a search penalty, lowering your quality score. In other words, if you fill your page with needless keywords, it won’t improve your chances of ranking higher, it will do the opposite. What is Keyword...
by samLet’s be honest, not many of us have the time or energy to read long articles anymore. But what if you could have someone read it out loud to you, while you’re doing chores around the house, driving to work or working out? This is essentially what podcasts are and they have...
by samDid you hear the news yesterday? Facebook has announced they will be rolling out their new feature – ‘Facebook shops’ over the coming weeks to help small businesses during the coronavirus pandemic. What is Facebook Shops? Facebook shops is a simple version of your...
by samShopify is used by lots of online businesses and entrepreneurs across the globe from the global fashion retailer, Missguided to the rapper 2 Chainz it is quickly becoming the go-to for e-commerce. Its simple setup and its user-friendly dashboard allows pretty much anyone to create a shop and...
by samWe are always looking for ways to automate processes and become efficient, especially when it comes to making money. Planning and organisational tools don’t just save you time, they cut costs and give your team a consistent method to follow – ensuring you’re all in sync...
by samCoronavirus. Quite possibly the most said word today, and yesterday, and probably tomorrow. We all know the score when it comes to slowing the spread of the virus, to social distancing, hand-washing (twenty seconds!) and avoiding public gatherings. However, for business owners, the...
by samCoronavirus has left most teams shattered, working from home instead of an office. The point of a ‘place of work’ is more than just an address to file with Companies House – it promotes ideas of shared accountability, cooperation and coordination; regular meetings can ensure that plans and...
by samAs the cold winds signal the swansong of the last year of the decade, it gives all of us an opportunity to reflect not only on our personal lives, our year in review – but also the choices we’ve made to tell our stories to our audiences, be it about a fabulous product, a terrific promotion, or...
by samIn a nutshell, Ecosia (pron. Eco-zea) is a search engine that offers many of Google’s features – such as predictive search suggestions, image search, information snippets, news and more. However, unlike Google, who’s primary source of revenue since it’s inception has been advertising, 80% of...