5 SEO Specialist Myths Busted by Digital Clicks
SEO has long been considered some sort of dark, mysterious art. Of course that’s just gobbledy-gook; well, the dark and mysterious part anyway. Here we list some of the top 5 myths about SEO specialists. 1. “Outsourcing to SEO specialist is more expensive than doing in-house” What’s that old saying? Time = money. It takes lots of time, and so in theory will cost a lot of money. Then again, outsourcing can be a very sound investment. As a business owner, doing SEO yourself may not be the best decision to make, as you’re taking time away from the rest of your day to day activities. Hiring a member of staff to handle your SEO for you could be good; then again, what with holiday pay, sick pay, additional taxes, equipment (computer, desk, chair, telephone etc), pension payment etc, hiring in may not be the best solution either. Perhaps outsource to a specialist? Bingo. A simple fee structure and none of the above = you get to go shopping with all of your profit! *disclaimer – profit dependent on more factors than just your outsourced seo guy. 2. “SEO specialists practice dark magic” SEO isn’t a dark art. Witches and wizards aren’t gathering around a cauldron of potions. The internet provides a lot of information on how to succeed with an SEO campaign, it’s the sticking with it and dedicating the time which is the hard part. Plus, being one step ahead of your competitors of course. 3. “Industry expert SEO specialists means better performance” SEO specialists / agencies that focus only on one industry may eventually trip themselves up. There will eventually come a time where they have clients all optimising for the same keywords and phrases. A specialist who has a range of clients can keep it industry exclusive, ensuring there isn’t a conflict of interest. 4. “SEO specialists are just out to make a quick buck” When making a purchase of any nature, you should always do your research. Granted, the SEO world seems a saturated market, with unfortunate dishonest people out there attempting to take your money and run. But hey, that’s not just exclusive to the SEO industry. One way to avoid getting victimised by these SEO specialist scammers is by checking their reputation. Do they have good customer reviews on third party sites, like Google+ or Trustpilot? Reputable SEO specialists will have good online reviews from genuine clients. They’ll be able to prove past results. They’ll be able to provide references to current clients. Decent SEO specialists exist, it’s down to you to do your own research, as you would with anything buying decision. 5. “SEO specialists don’t like talking with clients” Of course they do. Ok yes, some specialists are techy; but this cliché that techy’s just sit in a dark room on their computer is nonsense! Well, most of the time anyway. With any client relationship, it’s all about the communication. For a good SEO specialist, communication is key. Regular updates, reports on performance and feedback. A good SEO specialist wants your feedback. They need to know if your investment is making you money. How’re the quality of your leads. What is the value of the leads coming in. Have any of your enquiries turned into sales? You specialist needs this information. The key to a successful SEO specialist isn’t only making new business, it is the retention of business. The way to retain business? Making sure your clients are happy, by providing them with top service and performance; including, communication. Thanks for reading our ‘5 SEO Specialist Myths’ article – this post covers just a small number of factors involved with SEO Specialists. Be sure to visit our website digital marketing blog for all the latest happenings in digital marketing. For more information, any help or advice for your ‘SEO campaign’ or to know more on how we work with local clients, helping them expand their business locally; with our specially designed local SEO campaigns in Cambridge, don’t hesitate to get in touch with one of the team. Error: Contact form not found.