Industry insights, behind-the-scenes stories, and agency news.
ChatGPT and Google are putting ads inside AI answers. What it means for UK businesses, what to check in your accounts and what to do next.
ITV, Sky and Channel 4 are using AI and self-serve tools to bring new businesses onto TV. What it means for you and how to get it right.
The Advertising Association and WARC expect UK ad spend to grow 6.6% this year, with search growing fastest of all. Here's what the numbers mean for Cambridge and Manchester businesses planning Q4.
Two forecasts for UK adspend growth, 8.2% and 2.1%, published a fortnight apart. What actually moved in search, social, TV, audio and out of home over the summer, and what I would do about it, with every figure sourced and the industry-funded ones flagged.
From 1 September 2026, Google is automatically converting campaign-level broad match and automatically created assets to AI Max, with Dynamic Search Ads following in February 2027. Here is what changes and five checks to run now.
From late September, campaign-level language targeting disappears from Google Search campaigns and Google decides which language ad to serve. Here is what changes, who it affects and four checks worth doing first.
From 17 August, budget-limited Google Ads campaigns start delivering closer to the Target CPA and Target ROAS figures you set. Here's who it affects and the checks worth doing now.
Black Friday lands on 27 November this year, but the accounts that win Q4 are built in August and September. Here's a month-by-month plan for getting your PPC ready.
From 1 July 2026, Meta adds a location fee to ads shown in the UK, and it doesn't appear in Ads Manager. Here's what it means for your budget and what to check.
On 1 July 2026 every Google Ads account moved onto new terms that give Google broader authority to automate your campaigns. Here's what changed and what to check.
AI Mode is now Google's default search experience, and around 93% of AI searches end without a click. Here's why local businesses are better placed than most.
Radio is having its best year in a decade, and digital audio is now as measurable as PPC. Here's what the 2026 audio boom means for your ad budget.
