Industry insights, behind-the-scenes stories, and agency news.
From late September, campaign-level language targeting disappears from Google Search campaigns and Google decides which language ad to serve. Here is what changes, who it affects and four checks worth doing first.
From 17 August, budget-limited Google Ads campaigns start delivering closer to the Target CPA and Target ROAS figures you set. Here's who it affects and the checks worth doing now.
Black Friday lands on 27 November this year, but the accounts that win Q4 are built in August and September. Here's a month-by-month plan for getting your PPC ready.
From 1 July 2026, Meta adds a location fee to ads shown in the UK — and it doesn't appear in Ads Manager. Here's what it means for your budget and what to check.
On 1 July 2026 every Google Ads account moved onto new terms that give Google broader authority to automate your campaigns. Here's what changed and what to check.
AI Mode is now Google's default search experience — and around 93% of AI searches end without a click. Here's why local businesses are better placed than most.
Radio is having its best year in a decade — and digital audio is now as measurable as PPC. Here's what the 2026 audio boom means for your ad budget.
Sky is buying ITV's media and entertainment business for up to £1.6bn. Here's what the deal really means for UK advertisers — and what to do about it.
PPC pricing in the UK has three parts: ad spend, management fees, and tools. This 2026 guide breaks down real costs, regional differences, and realistic monthly budgets so you can plan with confidence.
The advertising industry measures everything except the thing that actually drives results. Attention is harder to buy than it used to be, and the brands that earn it are playing a completely different game.
Media fragmentation means your customers are spread across more channels than ever before. The brands still running single-channel strategies are talking to a shrinking fraction of their market.
Most businesses have run Google Ads. Far fewer have experienced what happens when PPC is managed properly. Here is what separates competent paid search from the kind that changes a business.
