WHAT BUSINESSES SHOULD CONSIDER WHEN USING FACEBOOK LIVE
Back in August 2015, Facebook launched its very own streaming service called Facebook Live. Since then the service has come on leaps and bounds and is now a competitor to Twitters’ Periscope. Buzzfeed – who launched the service with an exploding watermelon, Benefit Cosmetics and Dunkin’ Donuts have all jumped on the Facebook Live bandwagon. Is it time for your company to get in on the action? Here are 5 tips to help you get the most out of Facebook Live 1. Tell your Facebook friends when you are going to live stream Create some hype and work on building up excitement among followers/fans. Think about it this way: what good is a new TV show if it has had no build up? Granted, if your business is streaming a conference then it may not achieve the same level of exposure as the next episode of The Walking Dead. But, it’s always a bonus if you can stir up some chatter around your upcoming video. If your pre-stream promo efforts don’t achieve the results you were after, never fear: your video will be published on their timeline after you finish. Yep, that’s right – your live stream will then enter the afterlife as an on demand video, just like those millions of cat clips on your timeline everyday. 2. Use a catchy description to tell viewers what they can expect Really give people a taste of what’s to come in your video and try to show some personality. Ok, not everyone is going to be interested in watching you showcase your latest business stats, but if you express passion and grab the audiences’ attention, you’ll be well on your way to securing spectators. Once live, make your film original, exciting and fun. People can tune in at any time, so embrace the newbies by establishing a common theme linked to your business. Just like when you’re bingeing on your favourite TV series, you can recap all the drama from previous episodes. 3. Respond to your supporters It’s unlikely that you’ll receive millions of pleading messages, like Justin Bieber receives daily, from adoring fans. But, you’ll probably have comments from spectators expressing their love for your products. Pick out a few names that you see and give them a quick shout-out. It will make your viewer’s feel valued and your video personable. If you’re feeling brave enough, this is great opportunity to host a Q and A session. If you’re a relatively new company do an A.U.A (Ask Us Anything) video, so your newfound fans can find out pretty much everything about you. 4. Who is your audience? Your clips have the potential to reach loads (1.55 billion!) of active Facebook users. Your main audience will be your subscribers and followers, but don’t forget the power of sharing in the Facebook community. Instead of cute animals and those food prep videos dominating your timeline, your enthusiasts will end up tagging friends in the comment section and drive your video to the top of the newsfeed. A nifty trick Facebook has included for Live is sending push notifications/ alerts to recent visitors. So, if someone is curious about your company and sneaks a peak at your page, Facebook will guide them in the right direction – towards your live recordings. 5. Goodbye! Have a positive and catchy ending so your viewers (and you) know when the live stream has finished. Now that you’ve started and have a successful video under your belt, don’t stop. Have fun, film often and switch it up. If you show a serious meeting one-week, follow it up with something amusing and silly. Exciting content will keep your audience on their toes and eager to see your next video. Finally: remind them to subscribe. This way they’ll never miss a thing. Don’t worry; Facebook does most of the hard work for you, prompting your supporters to continue watching your brilliant work. Thanks for reading our ‘What businesses should consider when using Facebook Live’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing. We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team. Error: Contact form not found.