CAN YOU COMPETE ON BLACK FRIDAY?
Every year the UK goes mad for a day to get the biggest and best deals in store and online. This will be happening very soon, on November 27th, and the phenomenon even spills over to what is known as Cyber Monday (the Monday after) – where some of the best deals of the year can be found online. “But all this is way out of my league”, you may say, which might seem logical considering retail giants such as Amazon and CurrysPCWorld emerge on the radar of most shoppers during this season. However, it might make you feel better to know that its not all rosy for these companies and we will give you some pointers as to how you could take advantage of the trend, despite not being a retail monster yourself. Last year, Black Friday crippled and killed a lot of websites. Most notably of these was Currys and Argos, who had to implement a queue system to prevent their site from falling to it’s knees under the strain. As a SMB, chances are you won’t have to worry about this sort of thing happening on your website. Nevertheless, it is fair to anticipate a spike in visits and an increase in potential customers as shopping fever infects the country. It will certainly not hurt to be ready for this. One highly relevant measure is to create dedicated landing pages for Black Friday. This will be providing you with an effective way to jump on the bandwagon, offering a concentrated point of access for your best deals and any offers that you have generated for the festive period. It is likely that Black Friday shoppers will be overwhelmed by the atmosphere of urgency so it is imperative that you cash in on this by making your checkout process as user friendly and efficient as possible. The last thing you want is users abandoning their Black Friday pickings at the last minute because they struggle with your checkout. Oh, and if they do abandon their cart for whatever reason, ensure that you have retained some information about that user to re-market to them and make them a customer of the future (remember Christmas is just around the corner). Though it is likely these days that your site considers and accommodates for mobile users, lets not forget that Black Friday is indeed a Friday – which is a working day. Commuters, workers on lunch breaks and even those using personal devices at work will likely be on mobile devices to shop. Ensuring that they have a great user experience will not only help on Black Friday, but will bring you benefit all through the year. Thanks for reading our ‘Can you Compete on Black Friday?’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing. We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team. Error: Contact form not found.