CONTENT MARKETING: ARE YOU DOING IT RIGHT?
It’s not difficult to find an article online discussing content marketing these days. Buzz words like ‘content is king’, ‘content rules’ and ‘content is God’ are thrown about all over the digital world… Well, content is king definitely is anyway. Either way, the reason there is so much discussion about content around the web these days is that it is so damn important. Search engines, such as Google (you’ve heard of Google, right?), are constantly evolving their algorithms. Every day there are little tweaks: tweaking security; tweaking social relevance; tweaking back link authority; and then BANG, we’re hit with a Penguin, Panda and some other major update. Search engines these days have evolved to place content towards the top of their priority list. Why have they done this? Because users place content towards the top of their priority list. Internet users carry so much power, it’s difficult to comprehend. They can make or break a company’s online reputation. Think about it; currently in 2015, 80{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of internet users own a smart phone. In 2017, figures suggest this will rise to 90{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6}. All of these users are accessing content in the form of blogs, articles, news, social media and so many more verticals. Wherever you go, you are always viewing some form of content. So, with the importance of good content now evident, do you have a content strategy in place? A lot of companies will not have a long term strategy in place. With so many content driven channels online, it can be difficult to think of content marketing ideas and understand where to place your energy. Many businesses will look to only place content on 3rd party channels, such as social media for example, and completely neglect their own website blog. Focusing on only one platform isn’t the end of the world, but try to expand it out a little. Create presentations, infographics, whitepapers, research, videos etc. There are loads of ways to release content to the world. Other businesses will unintentionally choose to ignore their own internal skill set and knowledge base. Your employees own a wealth of knowledge that can be utilised within blogging or other forms of content writing. Exploit that intellect; share it with the world and more importantly, your prospective customers. Building relationships is a fantastic method to expand your content outreach. Reach out to your customers; to your brand advocates; help them to help you spread the word of your brand. There’s no better technique for increasing your customer base than referrals. Don’t ignore your customers. Nurture your relationship and you’ll be thankful you did when they start to talk about you on their own favourite content sharing platforms. Take a step back. Have a look at your current content marketing process. Are you doing it right? Where can you make improvements? Figure that out, stick with it, and watch your business grow. Thanks for reading our article. This post covers just a small number of factors involved for successful content marketing. Be sure to visit our digital marketing blog for all the latest happenings in digital marketing and for more content marketing ideas. We’re Digital Clicks, a Digital Marketing working with various companies in Cambridge and across the whole country. For more information, any help or advice on how to go about a SEO campaign in Cambridge or any other digital campaign and to know more on how we work, don’t hesitate to get in touch with one of the team. Error: Contact form not found.