Social media management has become an increasing priority for businesses. As the entire world seems to be glued to laptops, desktops, smartphones and tablets to access their many social network accounts, it's clear that the best way to engage with consumers is by connecting with them online. Despite stiff competition from Twitter and other rapidly growing social networks like Pinterest and Google+, Facebook is still the number 1 platform for customer interaction, meaning that all business owners need to be up to date with Facebook marketing. 2012 was a busy year for the social network giant. In a year in which their monthly active user count surpassed 1.01 billion, Facebook worked to provide higher quality and more personalised experiences for their growing number of active users by refining a number of their products and systems to increase revenue, efficiency and generate a stronger image. Throughout the year, Facebook added a huge wealth of new features for business pages, such as:
New post targeting options, allowing companies to target certain content to specific audience segments.Timelines for Pages, including a variety of new opportunities including Cover Photos, Milestones, Pinned Posts and Featured Posts, encouraging users to visit a company's page after having originally 'Liking' it.Global Pages, offering admin functionality to companies, allowing brands that do business all around the world to cater their content and target specific countries. Changes to the marketing side of Facebook were incredibly common last year, and whilst they provided businesses with a fantastic opportunity to specifically target their audiences, they do require a lot of work and updating. Here are a couple of useful new features and functionality available to Facebook marketers for 2013:Posting updates from Creative Flow, permitting Facebook marketers to post photos, links and updates with a thumbnail and meta information that can be edited just like posts from the wall from the Ads Manager Creative Flow.Connection targeting for sponsored stories, returning the ability to create sponsored stories, which show social engagement such as Liking or commenting on posts. These two changes show that Facebook is taking great strides to improve its Ads platform, and perhaps gives us a taste of what's to come in 2013.Post navigation
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