Twitter is a great way of getting your message out there and drawing attention to your brand (whether that's your company or your brand). But when your followers might be following hundreds or even thousands of accounts, it's easy to feel as if your tweets are getting lost in their constantly updated news feed. So how do you make sure people are paying attention to your tweet amongst all the tweeters vying for attention?
It's all about appearance. The most important thing to consider is the appearance of your tweet on your followers' news feeds. It might seem obvious, but followers not only see the message itself but also see your username and profile image. It's important to have a captivating, professional-looking photograph—of yourself or your recognisable company logo. Your username should stay clear of useless symbols such as - and _ or irrelevant numbers like your birth date (this isn't MSN - 'sexybabe1990' is just not going to work well, it might, but for all the wrong reasons). I know your first choice of name is not always available, but try to find a way to represent your brand without excessive symbols—it doesn't look good, and it's not easy to remember. (via Twitter)
Tweet regularly, but don't overdo it. You have to tweet regularly—show that you are dedicated to the twittersphere. If you're not tweeting regularly, of course, you're not going to get much attention. Your once-in-a-blue-moon tweets will just pass people by. The more you tweet, the more attention you'll be able to get. But don't go overboard. If you post 10 tweets a minute, it will spam up people's news feeds, and it might lead to them unfollowing you (I unfollowed Alan Sugar because of his relentless tweeting during football games I didn't care about—sorry, Al). A double-tweet, at the right time, can work wonders for earning attention. You first issue a prep tweet, then a following tweet related to the first, initiating the action—to follow a link, watch a video, etc.
Look at what works. As part of your social media management plan, it's important to have an idea of what works, and what doesn't work. Have a look at what your followers have previously retweeted, or interacted with. You can view a list of the tweets they've "favourited" by going onto their page and selecting 'favourite' (some people are real egomaniacs and favourite their tweets—fair enough). You can adjust your approach based on what you know is working, unless they're just favouriting tweets from One Direction. Yo! Sushi's favourites, just to illustrate. (via Twitter)
Be different. If all the tweets in the news feed are long, it might be beneficial to send out a short, sweet tweet. Aesthetically, it'll just stand out from the crowd, meaning that people are more likely to read it as opposed to the million other identically-sized tweets.
Respond to others Though you may be using Twitter as a digital marketing tool, don't lose sight of what it's meant to be—a social network. It's all about encouraging and engaging in conversations. See what your followers, or even non-followers (but potential customers), are saying. If someone publically asks a question related to your expertise or your brand, answer them! You can use Twitter's search feature to look for keywords related to your business. Make sure your reply is helpful, and don't go in for the hard sell. Lead them to your site if they need it, but don't just tweet a link to your product or service, it's off-putting. Be as personable as you can, but maintain professionalism. Don't digress into a lengthy Twitter conversation about your nan's cat.
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