Google Adwords Expands its Test to Collect Email Addresses
In a move to give better services to advertisers, Google has expanded the scope of its lead generation service, Adwords, and now allows advertisers to collect visitors' e-mail addresses directly in the ad unit. This move may seem to be a breach of privacy, but there hasn't been much outcry among the user community regarding the change. Advertisers, however, will have some added advantage by using AdWords. This service was previously seen with the deal provider Bloomspot, which collected ZIP codes via forms. The main purpose behind collecting codes was to give better deals to subscribers. Email providers like Vertical Response and Aweber have also earlier introduced modifications of this service. Earlier versions of the service also included an option where subscribers could request calls from marketers.Google said that the ad format of the service was still under test in order to gauge the response of advertisers and users, and the developers have been overwhelmed by the response that the advertisers have been showing in the service. Google plans to expand the trial and maybe launch it in another couple of months. Any internet marketing company would like the service, as it would allow companies to get better leads out of their PPC campaigns. There has been a lot of debate about the conversion rate of the PPC campaign. It is expected that this ad format by Google would silence the critics and allow advertisers to get better leads and improve their conversion rates. It is expected that the ad format would also increase the amount companies invest in online ads, as they would see better chances of getting returns. One reason why users haven't protested to this change is that it would also be beneficial to them. Users would be able to get better offers and even negotiate or ask for quotes for marketers. The format will be beneficial for digital marketers who sell goods that require some convincing and follow-up to secure a purchase. This service would be beneficial to marketers at car manufacturers, large electronic goods manufacturers, and all other products that require a substantial investment. From the customer's point of view, it will give them a chance to negotiate deals and get better offers, as every time the programmatic digital agency follows up, it will offer a better deal. The payment format will also be suitable for the advertisers, as they would have to pay according to the number of leads collected. Whenever people sign up, the advertiser will get an email via the Adwords advertisement, and Google will provide the email address of the user. Google has been very fair regarding its privacy policy, and whenever users give their email address, a link near the dialogue box titled 'privacy' would give them the information that their email address would be shared with the advertiser. Google's new ad format will see a lot of buzz in the coming months, and who knows, users may also develop some friction because of the sudden mail pouring into their inboxes. Let's wait and see how Google makes money out of this new move.