Google Analytics Configuration made Easy
Everyone who starts using Google Analytics thinks that using it will be a cakewalk. All you have to do is copy the given tracking code and paste it on every webpage of your website. This looks very easy, and Google Analytics would be a cakewalk if you are planning just to copy-paste and not to exploit the full potential of it. Most new users are not aware of the advanced features of Google Analytics. Google Analytics also offers several advanced code implementations. The code can even be modified to suit the needs of the website. If you are planning to do some advanced tracking with some events or are planning to track across multiple domains or subdomains, you would need to do some advanced code implementations, which are a little tougher than the cakewalk you would have expected. Google Analytics can be a great digital marketing tool, but only if you learn to fully exploit its potential. Beginners can have a really hard time using Google Analytics. Analytics has numerous configuration options to choose from, but no matter which option you choose, you will find the instructions very difficult to follow. To make matters worse, you would have to find your way through the labyrinth of administrative interfaces, which can be a daunting task in itself. Even a search engine optimisation specialist who has been using Analytics for quite some time now will face difficulty because of the complexity of the new interface. To make things easier for users, an internet marketing tools company recently developed the Google Analytics Configuration tool. The free tool will make it very easy for beginners to configure Google Analytics. The tool will provide you detailed instructions for several specific situations, which include starting a site search, one domain with several subdomains, several domains with subdomains, 404 error page tracking, setting goals, event tracking, tracking referrers, a Facebook page, and several others. This tool even has a URL builder, using which you can tag campaign parameters to your URL. The configuration makes things very easy. Apart from giving you instructions to tackle particular scenarios, it also leads you step by step and keeps asking you what exactly you are trying to track so that you get a better instruction set. The tool also gives you an option to implement the code in the traditional or asynchronous ga.js. An SEO agency that uses Google Analytics almost every day won't find this tool of much help, but a person who does not use Google Analytics daily will find this tool of great help. Earlier, a beginner would have to go through an ocean of posts on forums to find out the correct configuration steps—forums that more often than not have information that is inconsistent or outdated. Hence the tool not only helps users save a great deal of time, it also helps them give more attention to the data than the configuration.