Brands were quick to jump aboard Google’s new social networking venture in bids to maintain their online marketing presences but as Google recently addressed, the current version of Google+ isn’t yet built for businesses
as the limited number of beta testers and profile information options attests. At present all Google can offer ‘entities’ is a means of communicating with an as yet, limited audience, for which Facebook and Twitter are already heavily utilised. What Google intends to offer businesses reaches beyond communication and looks to be an all in one marketing multi-tool. Brands can’t be blamed for trying to adopt the service early, the +1 feature alone may change PPC and SEO permanently but Google have made it clear that + isn’t ready for them yet. They want a separate, more tailor made service for brands. When you consider Google’s other Internet marketing services (Analytics, AdWords), some form of attempted synergy should have always been expected where businesses are concerned. Recently, Google have been having a good go at providing a near all inclusive Internet service for consumers and now, it appears, the same is true for brands. This benefits Google in terms of staying time. The longer they can keep people in one place, the longer they will be exposed to + enabled targeted ads. Brands will always go were the people are but Google seem to be pulling out all thee stops to ensuring long term adoption of the service. Although, with the high levels of use of Analytics, AdWords and the content network, this seems almost unavoidable. In combining these services, Google will be extending both their reach and their hold over the the online market. The merged services will be a convenient and effective method of managing most aspects of marketing campaigns. If + takes off on both the consumer and the business side, Google is sure to become more the necessity it already is.Post navigation
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