Google Panda Update Rolled Out
Did you feel that? Google have officially announced a new data refresh for their Panda update, said to affect 1.2{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of English queries. In a tweet from @google, an article from May 2011 was referred to as the background for the update. This same article appears consistently with Panda refreshes, which have an emphasis on encouraging high quality sites with authoritative content that's of value to users. We suspected a Google algorithm change was a'coming last Friday, but Google have denied that an update was rolled out on this date. Nevertheless, SEO's across the country, Digital Clicks included, saw search results fluctuate on the 18th of January, sparking rumours of a Google update. SEO's have speculated that the fluctuations on the 18th acted as a precursor to this most recent update, drawing comparisons with reports of changes a few days before the last official Panda update on the 21st of December. It seems that a number of EMDs (Exact Name Domains) with poor quality content have been appearing high for certain search queries, igniting fears that the newest refresh is not a positive move from Google. If you've been affected by this newest update