You wouldn’t feel safe driving a car that hadn’t passed regular service checks, would you? Well, SEO is just like anything else; sometimes things go wrong, and the only way to combat this is through frequent health checks. So here are some general things you can check up on as often as you can to make sure your Internet marketing strategy remains a well-oiled machine: ONLINE SOFTWARE LIKE ‘GOOGLE WEBMASTER TOOLS’ CAN BE USED TO DO ALL OF THESE TASKS WHERE APPLICABLE.GENERAL ERRORS
YOU PARTICULARLY WANT TO ANALYSE YOUR SEARCH ENGINE “CRAWL ERRORS”. WHEN DOING THIS, KEEP AN EYE ON REPORTS LISTED UNDER “NOT FOUND” AND “TIMED OUT,” AS THEY’RE THE RESULT OF DEAD LINKS THAT REDUCE YOUR SEARCH RANKINGS. Dead Links/404s: WITH AN ARRAY OF EXPIRED URLS LINKING TO 404 ERRORS ACROSS YOUR SITE, IT WILL APPEAR OUT-DATED, AND SEARCH ENGINES WILL ASSUME THAT IT’S NOT AS RELEVANT AS SOME OTHER RESOURCES, DECREASING YOUR SEARCH RANKING. FRONT END CODE / MISSING PAGE TITLES / DUPLICATE METAKEEP AN EYE ON YOUR CODE, MAKE SURE THERE IS AS LITTLE MESS AND LACK OF COHESION AS POSSIBLE AS THIS MAKES IT DIFFICULT FOR SEARCH ENGINES TO FIND YOU. EVEN IF NOTHING NEEDS FIXING, YOU MAY FIND YOURSELF INSPIRED TO MAKE ENHANCEMENTS. OPTIMISE IMAGES: MAKE SURE YOU'RE MAKING THE MOST OF YOUR IMAGES FROM AN SEO PERSPECTIVE, THIS MEANS GIVING THEM ALL APPROPRIATE ‘ALT TEXT’ AND IMAGE NAMES SO THAT SEARCH ENGINES PICK UP ON THEM EASILY. UNIQUE PAGE TITLES: CHECK DIFFERENT CATEGORIES, PRODUCTS, OR SECTIONS OF YOUR SITE AND LOOK AT THE TITLE THAT APPEARS AT THE TOP OF THE PAGE. IF IT IS NOT CHANGING FOR THESE, THEN YOU WILL HAVE DIFFICULTY RANKING HIGHLY IN THE LONG RUN.URL OPTIMISATION: ENSURE THAT WORDS IN ALL URLS ARE SEPARATED BY HYPHENS AND NOT UNDERSCORES. THIS INCREASES THE SEARCH ENGINE’S ABILITY TO PICK UP ON THE POST TITLE OR SUBJECT. CHECK YOUR LINK POPULARITYTHIS ESPECIALLY APPLIES TO POPULARITY OF LINKS ON SOCIAL BOOKMARKING SITES LIKE ‘STUMBLEUPON’. IT’S OFTEN WORTH ‘LIKING’ YOUR PAGES AND POSTS TO BOOST THE CHANCES OF SIMILARLY INTERESTED USERS TO COME ACROSS THEM WHEN STUMBLING. SITE INDEXATION: THE NUMBER OF PAGES THAT RECEIVE VISITS FROM A SEARCH ENGINE AT ANY MOMENT IN TIME. THIS CAN BE USED TO SEE WHICH PARTS OF YOUR SITE ARE GENERATING TRAFFIC. IT CAN ALSO HELP YOU FIGURE OUT WHERE TRAFFIC MAY BE LOST AND WHERE SOME LINKS ARE DUPLICATED INAPPROPRIATELY. SIGNIFICANT CHANGES IN SERVER PERFORMANCEGOOGLE NOW TAKES PAGE LOADING SPEED INTO ACCOUNT WHEN RANKING SEARCH RESULTS, SO KEEPING CHECK THAT YOUR SERVER IS RUNNING FINE IS ESSENTIAL IN REMAINING AT THE TOP OF THE SEARCH RANKINGS. THINK OF IT AS TRYING TO RUN A CAR WITHOUT FUELSTATIONARY AND IMPOSSIBLE. So there you have it! By frequently checking these few things, you will ensure that your online marketing is running at full speed and that your SEO efforts are not being made redundant as a result of lazy site maintenance.Post navigation
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