Julpan bought by Twitter to boost content discovery
A new age of social media analysis is about to land as part of Twitter's development strategy. Julpan is a social information tool that analyses the way that people share and distribute information on social networking sites. Julpan can utilise this data to identify and monitor the best and most popular topics on the internet. Data is analysed in real-time, taking into consideration status updates, Twitter posts, Facebook likes, and RSS feeds, ensuring that users are provided with the latest and most relevant information. The intuitive system understands what is trending, so if you search for a particular location, it will automatically respond with the most relevant and latest results. Twitter has recently acquired Julpan to enhance Twitter marketing opportunities. The team behind Julpan is very experienced in social media optimisation, so this will likely make a splash in the world of online. CEO Ori Allon has worked for Google and has been an integral part of Google’s search algorithm. The team is made up of 12 people, many of whom have senior experience at Google, which I’m sure will help provide Julpan with an exciting future in the world of social media. Based in New York, the team at Julpan will be itching to take the system to the next level. Currently, the Julpan website simply holds a landing page with some basic information highlighting that it had recently been acquired by Twitter. Recently, Twitter added an Activity tab to highlight and drive interesting content. Businesses and individuals will be keen to take advantage of this form of Twitter marketing. It will be interesting to see if Twitter relaunches the core Julpan site or fully integrates it into the Twitter interface. There surely is scope for a great and useful mobile application to be created; this, coupled with social media integration, would be a nice and useful tool for multiple demographics with a complete range of interests. Localised information can be identified with Julpan, making it interesting to see how businesses integrate this system into their social media optimisation strategies. Terms of the deal between Twitter and Julpan have not been realised, but with the big boys of online investing heavily to get one step ahead of the competition and with the team that comes with Julpan, I’m sure that the deal on the table would have been too good to refuse.