For SEO companies, using local SEO is a given. You have probably heard of the term before, but what is it? Well, local SEO is the process that media marketing agencies use to geographically target your SEO campaign to suit the audience you are trying to reach. Depending on your business, using this type of strategy can produce significantly more quick and efficient results. For instance, if you are a retail business that entirely operates within the UK and has no business overseas, then there is little point in giving equal credit to examining how search terms are used in other countries. Using local SEO to hone in on your geographical area can significantly reduce your competition by removing you from the brawl of tackling the larger number of companies worldwide. So how do you go about employing a local SEO strategy for your web page? Professional SEO agencies will work all this out for you, but if you decide to give it a go yourself, then here are some steps you will want to follow:
Register your location with all major search engines used by your region This will largely be the same simple process for most users across the world, where Google is the top dog of the search engine world. Companies operating in countries like China where this isn’t the case will want to apply for the engines that are relevant to them. For most countries, however, this is a simple process. Google will send you a postcard to fill out or give you a phone call, etc., and bam, they have verified where you live and your registration is complete.
List yourself on all local portals. This includes services such as Yelp, Foursquare, Trip Advisor, etc. that are worldwide and national but also entails registering for more local sites that are perhaps more specific to your area or city. Doing this provides you with increasing chances to turn up in related search results for your region. For countries where the previous step is not possible because there is no registration service, this should be your first port of call. A brilliant way of finding out which websites you should be listing yourself on is to examine some of the top-ranking competitors in your region and find out where they are being listed. This can be done with a simple Google search using this template. Name “address"—websiteaddress.com; for Clicks, for example, the search would be Clicks “8 Avenue Business" Park"—clickshq.com. This search finds out where that address is being listed on every website except their domain.
Audit Your Content You’re a local business; you know how your locals like to do things, right? If not, find out; ask people; find out what they want from your site, how they would go about finding it, and how they navigate around it. Improving this will not only assist your SEO; it will also improve customer satisfaction and your conversion rate. So there you go, follow these steps, and you will find yourself, and you will be ranking better in no time.
Post navigation
Let's create an amazing campaign for you! Clicks HQ +44 (0)1480 226378 hello@clickshq.com
CONNECT WITH US - FACEBOOK - X - Instagram © 2026 Clicks Marketing Ltd