Mobile Search Options and SEO | The Digital Clicks Blog
With the growing popularity of smartphones, the mobile web has become a lot more accessible than it once was. Although smartphones enable users to reach content from anywhere, there are certain limitations when compared to desktop searches, as well as varying user intentions and mindsets. Google’s integration of image and voice search into its desktop search is still fairly recent, but these features have been available on the mobile web for a lot longer, and this is where, with smartphone sales continuing to rise, they could grow in use, which means the potential for online marketing also increases. Google has made efforts to minimise the required effort, as users of the mobile web are likely to be far more impatient and less willing to engage with larger quantities of information. Their predictive searches and location-favoured search results are some of the ways to respond to the different approaches to the web on the mobile platform, but vocal and image-based searching allows for a greater amount of accessibility with less input. Though these mobile search options are young, they can only get more accurate as time goes by, provided the potential is recognised. In terms of SEO, the effects of your website’s ranking may be negligible depending on how much reliance your campaign places on mobile Internet marketing, but depending on the mobile web’s suitability to your industry, a growing market could be tapped. So, perhaps considerations should be made as to what effect different methods of searching will have on search terms and, in the case of image search, the form that searches will take. For example, though there is a limit to the extent to which images can be optimised, you could consider the different circumstances and angles that come into play when users take photos and respond with images that mirror the image searched. As of yet, the image search works best for well-known and well-circulated images, but proper use of tags, featuring keywords may help your content become associated with a search as a similar image. If voice recognition catches on and can accurately represent user search intentions, it could effectively rid mobile searches of the effort