AdWords Conversion Import Feature to Optimise Offline Conversions
Google AdWords is so important to almost everyone who is online, which let’s face it is a lot of people and companies. But it’s not always been easy when trying to effectively analyse the effects of your AdWords PPC (Pay per click) campaigns within the offline world. After all, not everyone completely trusts the process of purchasing online, but don’t panic! The PPC experts have done it again. They’ve created the perfect feature to help us fully understand the effects of offline conversions. The new AdWords conversion import feature allows you to track when clicks on your AdWords ads results into leads or sales within the offline world. It works by the ad driving the prospective customer to your site where they can then submit their contact information and request a sales call. For the tech savvy of you, every click that comes through from the AdWords ad a “GCLID” unique ID is provided. Once the user makes a purchase offline via the requested sales call it is then passed back to the AdWords tool through an upload with the details of the purchase. Within 3 hours or so the offline conversion data should then show within your AdWords account allowing you to optimise the types of AdWords ads which are attracting your target audience. You can then fully understand which keywords work best for your target audience, where you should place your bids and where you should use your budget. Therefore fully optimising your use of the tool can help you to increase your profit and gain a great ROI (Return on Investment). But there are some requirements in order for you to be able to successfully use the tool. Google highlights that you must: