Optimising Tweets | The Digital Clicks Blog
SMO (Social Media Optimisation) is crucial for any internet marketing campaign today, and getting it right is essential. With over 200 million users, Twitter’s public format is a powerful tool for online marketing. Here are some tips to maximise your impact within the 140-character limit: Time & Frequency: Tweeting at 5 AM on a Tuesday probably won’t get as much engagement as tweeting at 1 PM on the same day. Similarly, sending out 12 tweets an hour will likely drive followers away. Research suggests the optimal number of tweets is between 1 and 4 per hour, with the best times to tweet being noon and 6 PM. This might seem like common sense, but it’s crucial. Follow Trends and Hashtags: Don’t do this every day, but periodically post tweets about trending topics or include relevant hashtags to categorise your tweets. By referencing trending topics, your tweet becomes visible to users browsing that topic, potentially gaining you new followers. Twitter Appearance and Tone: A picture can say a thousand words. With a limited bio section, your Twitter display picture and writing style are key to grabbing attention. Use an eye-catching and relevant profile picture, and write in a tone that aligns with your account’s purpose. For example, if you’re targeting fun-loving students, use an informal style and share entertaining and humorous content. Conversely, a medical firm should adopt a serious tone and share professional, interesting articles. Great Content: The quality of your content can significantly impact traffic to your site. Poor content will deter followers and reduce engagement. Your content must be of high quality to keep followers interested and clicking on your links. URL Shorteners: To keep your tweets tidy and track click-through rates, use services like 'Bit.ly'. This not only makes your tweets look cleaner but also allows you to monitor link performance effectively. There are many strategies for using Twitter effectively, but following these simple guidelines will help you optimise your Twitter presence more effectively.