Google Panda Update 2.3 | The Digital Clicks Blog
Recently, news spread of Panda 2.3, the latest update to Google’s Panda algorithm and the fourth update since the changes were first made in February. The Panda update primarily focused on the quality of a website’s content based on indicative factors, rewarding those whose content was insightful, unique, factual, and trustworthy, amongst other qualities. Many Internet marketers saw their rankings drop because their SEO efforts weren't tailored to the new demands of search engines. With ‘2.3‘, new signals’ have been identified and added to the filter so that Google’s assessment of ‘quality’ is a little bit more refined. Panda has been updated monthly (roughly) since it was first initiated and is likely to continue to be manually refined with ongoing changes being made. This means that businesses might find some of their previous SEO exploits have been rendered detrimental, with their rankings dropping in the aftermath of the updates as new quality-determining factors are identified and implemented by Google. With such a focus on distinguishing ‘quality’, it is a beneficial idea for those in online marketing to attempt to refine their content using the guidelines released shortly after the initial update. Neglecting the weaker areas in content can be detrimental to a marketer's overarching SEO strategy and a website's subsequent assessment and ranking. As much as the determining factors used to assess the quality of content may change, the factors deemed foundational to ‘quality’ are not likely to. So, there’s now a reinforced incentive to monitor monthly changes to ranking and traffic that may be attributable to the updates. From here, Internet marketers can make the necessary refinements before the next one is rolled out. Content tweaking is a fluid process now, as panderings to an update will only be reflected after its successor has been enacted.