Prepare for Google+ Brand Pages | The Digital Clicks Blog
With Google promising the launch of brand pages on its new social network by late autumn, marketers are eager to get ahead. As Google is deleting any pre-release company profiles, the best approach for now is to wait and prepare. Here are some key points to consider while you wait: Know Your Community: To be ready for Google+, identify which users are most interested in your business area. Focus on users who are experts or major influencers. Targeting these individuals and adding them to your circles, with an incentive for them to reciprocate, can help ensure they see and potentially share your posts with their followers. Work on Your Strategy: Consider the possible communication channels (e.g., PPC, posts, competitions, entertainment) and how they differ from other social media platforms like Facebook and Twitter. Understand what your followers are seeking through Google+ and whether they expect different interactions compared to your Facebook page. Answering these questions will provide a solid foundation for developing your strategy. Measuring Success: Determine factors for measuring success, such as the number of users in your circle, the average number of +1s on a post, the number of comments, and the number of shares. Having a clear set of metrics will allow you to analyse your SMO practices from the outset. Develop a Start-Up Plan: Prepare a basic plan to stand out amidst the likely flood of content from company profiles. Create strategies to engage users effectively without overwhelming them. Adjust your tactics based on user reactions once you have launched. Use Google+: The best way to understand and leverage a new social network is by actively using it yourself. Avoid being one of those who only criticise from the sidelines. Engage deeply and consider how you would want companies to interact with you. Your preferences are likely similar to those of your own brand’s followers. Google’s brand pages will likely reshape the SMO landscape. Stay ahead of the curve by planning and preparing now.