Google Shopping SEO | The Digital Clicks Blog
While SEO is an important part of the Internet marketing strategy for any product or service, it is the tangible products that you are selling that could benefit from Google’s product search. Depending on what you are selling, the product search results can be very competitive. Online Marketers would do well to appropriately tag their listings so that they will have the best chance of being found within a saturated results page. The ranking techniques for product search are not too different from the SEO tactics you would employ for Google’s universal search engine. It is important that your ad product listing is clear and an accurate representation of your product. When submitting a product, Google offers a variety of tagging fields that should all be utilised if possible. As always, keywords are important in giving your product relevance; any keywords that might tap into a product’s niche qualities should be featured. The more specific your listing, the more it will reflect the searches of users who know what they want. Ratings (or seller trust) are also an influence in determining search rankings. Google’s seller rating feature uses data from a variety of third-party review websites in aggregate form. When a generic product term is searched, there are several advanced sorting options that, given the masses of products available on the service, will often be used out of necessity. Your use of keywords will be tested here, as the more options that users make use of, the more your product descriptions will have to reflect their choices. However, it is important to avoid overstuffing your listing descriptions with keywords, as they are effective ads that should be as accessible as possible. Providing that a seller has a positive rating overall, the decision to buy a specific product may be based on price alone. It is important that all other aspects of your listing are as appropriate and desirable as possible, which entails using as representative and attractive a listing image as possible. Often, if users are explicit in their intention to buy a product in their searches, results will be displayed on the universal search engine results page, in a group of the three highest-ranked sellers. By clearly offering customers what they want with little navigation necessary, the click-through rate will be higher than if your product were found via product search, in direct comparison with all of the other sellers.