SEO and PPC Phenomenon
TapCentre.com, now the number one retailer of kitchen sinks and taps joined Digital Clicks approximately 18 months ago with no visibility within search engines. Digital Clicks has been instrumental in the number one position of Tap Centre. Below is a small sample of keywords that we have achieved number 1 rankings for... PPC TapCentre is a reputed UK-based One Stop Online Shop for Taps offering the fullest range of Kitchen, Bath Taps and Accessories. Their USP are; the fastest and the most efficient service provider in the whole of UK, competitive pricing and free shipping on orders of any size and value. They already had an established online brand presence but were dissatisfied with their in-house PPC campaign management; they sought a proactive, hands-on agency which could help them improve their ROI on the paid search campaign. The Solution After a detailed comprehensive GAP analysis, our PPC experts identified the crucial pain areas within the existing campaign and immediately fixed them by adopting a tactical strategy at the account level. In order to bring targeted traffic to the site, the team first refined the existing keyword portfolio by including proper negative keywords. To lower spend on less profitable keywords and efficiently utilise spend; proper budget/bid management was done. Further, to expand the scale of the account, an extensive keyword research was performed and the campaigns were restructured to incorporate the newly found keywords in relevant ad groups. Our team also added long tail keywords post user search trend analysis. Advanced strategies such as keyword matching, dynamic keyword insertion, etc were used to ensure effective utilisation of the online marketing budget. The creative minds created compelling ad-copies to boost click-throughs to the site. Results The combination of the above mentioned strategies helped our team reduce the overall CPA of the PPC campaign by 30{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} (in just 1 month) and improve the Conversion Rate by 26{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} (over 1 month). The Total Revenue received also increased by over 300{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} in a span of 6 months.