SEO and SMO: the Perfect Marriage | The Digital Clicks Blog
Every business wants to have a great online reputation. For customers and consumers to instantly think of your brand name when talking about products or services that you supply. There is nothing better than being reputable as an expert in your area of expertise. It is now the easiest it will ever be to gain this reputation with the vast expanses of the internet at your disposal and the ability to reach out to billions of people on the internet. When it comes to this, there are two services that go hand in hand with achieving it: SEO and SMO. With a well-managed social media campaign for your business, you can actively manage your company’s online image and control how consumers see your brand. By creating a Twitter account or Facebook fan page, you can reach out to new consumers and get your brand’s name out there. Interacting with these people will give you a reputation as an expert in your field by answering questions and posting tips and information. A good way of measuring your influence with your social networking profiles is by getting a Klout score. Klout is an independent company that uses your social media accounts to work out how much influence you have among your followers, the retweet probability, which people you influence the most, what topics you are influential about, and your style of interaction. It’s a great way to see how good your social networking skills are. If you gain a significant following, it’s a great way to get a traffic boost by simply posting a link to a page on your site too. Your loyal followers will follow the link and take a look around. Creating a blog can also create SEO value, increasing your online rankings. While people spend time reading your blog, average time on site increases, and your bounce rate decreases, thus increasing your page rankings. Also, you can create internal linking in a blog. Did you know that the majority of people, when they see the top-ranked websites for specific search queries, assume that they are the leading brand in the business? As a result, climbing to the top of the search rankings will help people know your brand name. You can also optimise some of your profiles so that your Facebook fan page comes higher in the search rankings too. SMO helps your SEO, and SEO can help your SMO, if only all relationships were like that.