Social Media for Business Series: Top 10 Tips Part 2 - Facebook
Social Media for Business: Top 10 Facebook Tips for interacting with consumers. Facebook is the most popular social network out there with 864 million daily users, making it a great place to interact with consumers. The majority of people are on Facebook to connect with friends and not business, but, if done well, Facebook can be a great marketing tool. Here are our top 10 tips to interacting with consumers: 1. Get visual: Get visual with your posts. Try to avoid posting text only content, as this doesn’t draw in the users’ attention. Always try to incorporate an image or a link with a thumbnail, as this will draw in the users’ eye. 2. Set the right tone: When you are setting the tone, you need to decide what you want your followers to think of you. Also, try to always put a human touch on your tweets. 3. Prompt the share button: Prompt the share button: Try and prompt the use of the share button, as this will extend the reach your posts are getting. 4. Connect like a friend, not like a business: Going back to tip #2, people aren’t usually on Facebook to be serious. Interacting with them like a friend will encourage them to see you in a different light and will make them more loyal to you in the future when it comes to purchasing a product or service. 5. Have a clear goal and strategy: Like everything in business, it is important to have a clear goal and strategy before you set off. This makes it a lot easier for you as it allows you measure your performance and gives it a sense of structure. 6. Promote your Facebook page: Promote your page through your website or other social media channels, for instance, on your Twitter bio, have a link going through to your Facebook profile. This rule can be relayed on your website, having links to all of your social media channels. 7. Be regular with your posts and have structure: Try and have regularity and a structure to your posts by making a simple check list of what to post and when. Look at seasonal events, or popular news for inspiration. 8. Use links posts to drive people to your website: When posting content, you can incorporate links in to post. This is a good method of driving traffic to your website. 9. Create conversation: Engage with customers, try to respond and interact with customers when they are sharing content you feel has relevance to your brand or are talking about your brand. 10. Target your posts: Facebook allows you to target your posts to a range of demographics. This is a very useful tool when it comes to marketing a product or offer via Facebook as it allows you to refine your post and concentrate on your target audience. So, these are our top 10 tips for Facebook from our Social Media for Business series, what do you think? Top 10 Facebook tips is part two of our five part series on social media for business. These tips are here to give you some guidance in your social media management. For help with your social media optimisation, get in touch today. Your name Your email Subject Your message (optional)