Social Sites to Integrate with Google Analytics
Google has surprised everyone with its latest plan. It appears to be a little adventurous, but only time will tell. Google is planning to launch a social data hub, which will be utilised in its analytics tool. The idea behind such a data hub is to provide information about sharing, commenting, and voting statistics from numerous social networks to analytic users. This would allow digital marketers to gauge their social engagements in terms of success or failure. With the information provided by the new analytics tool, these marketers can then fine-tune their clients' websites accordingly. Armed with a new set of information provided by the data hub, internet marketing teams can see the fruits of their social media optimisation, not only within a website but outside the website as well, typically on social networking platforms. What does Google mean by social data hub? It is a free platform where social activity data can be shared and integrated with Google Analytics. This integrated tool will then provide detailed information, enabling website owners and Creative advertising agencies to know more about their visitors, their content preferences, and also what content they share on social networking sites. The reason Google wants this social data hub is because they need to provide statistics for their Google+ platform. Just providing statistics for Google+ will not be enough to tempt marketers and social media strategists. They need to rope in big names. Already Google has found support with Digg, Reddit, and some other popular content-sharing websites. But the million-dollar question still remains unanswered. Will the top two social networking giants agree to Google's offer? Without them, the new analytic tool will just be like old wine in a new bottle. Social media experts, website owners, and content writers would love it if these two biggies joined Google in their effort to offer onsite and offsite activity reports. One thing is clear. All this fuss will eventually lead to search engine rankings. Like Google's +1 button, even the new analytic tool will bring in lots of changes in terms of rankings and their placing on the search results page. However, for the time being, SEO experts would rather stick to their standard methods, like focusing on keywords, building backlinks, and setting up profile pages on social networking platforms, rather than sharing social relevance and pointers. Yes, social signals play an important role in rankings. It will also lead to better online content. Advertising Agencies and SEO experts will then have solid proof of the impact of social signals on rankings. Today, most of the activity happens off the site. Backlinking, blog writing, and social media interactions are some of those activities. Twitter analytics will be an interesting feature for many Programmatic advertising agencies. Even though there are tools that provide information with regards to a Twitter account, its impact on ranking is still a mystery. Twitter activity, in terms of followers, the quality of tweets and the timing of such tweets will surely play an important role. Google's social data hub promises to provide data that will impact marketers, website owners, and, of course, the rankings. It needs to be seen if Google is able to convince the top social media giants to join hands in its quest for consolidated onsite information.