With the launch of Facebook Timeline for Brands, companies are discovering the potential that Timeline will have for Facebook advertising. Even though it was launched in February; brands have time till March 30th to design and publish content on their page. Before hitting the 'publish' tab on your page, let's understand a few features and how they will affect brand advertising.
Sequential Timeline One of the most powerful features is the sequential showcase of events on your Timeline. Through this, you can communicate the company's history and also highlight the achievement of key milestones. Apart from adding authenticity to the brand, it is a great way to engage fans.
Content With new features such as 'disable' and 'hide stories', fans can now choose to stop receiving stories in their newsfeed. Thus, Brand Managers will have to monitor content even more keenly in order to keep fans engaged.
Updates Posting status updates is one of the methods of Facebook advertising used by Brand Managers. However, with the newsfeed feature updating every minute, you need to increase the frequency of posts (preferably during non-office hours) in order for fans to notice your brand.
Landing Page Having removed the landing page, your Timeline is the first thing any fan will see. Thus, to engage and involve your audience, ensure that the timeline portrays your brand image in the best possible manner.
Transparency With Timeline, Facebook has introduced transparency in advertising. By clicking on 'likes' in the view and apps area, viewers can now see many more metrics than they could see earlier. Things such as popular week, core group, and new 'likes' are some of the metrics that viewers can now see. This way, you can now benchmark yourself against the competition. With endless opportunities now available to refresh a client's social media strategy on Facebook, SMO services companies are gearing themselves up for this change. With the Timeline going live soon, Brand Managers will have to constantly update and innovate just to stay in the game. Post 30th March, it certainly is going to be "Survival of the fittest!"
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