With four months till the annual release of Social Media Statistics from the Huffington Post, let’s look at those from 2012.
Barack Obama’s victory Facebook post was the most liked photo on Facebook with over four million likes23{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of Facebook users check their account five or more times daily80{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of social media user prefer to connect with brand through Facebook77{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of Business to Customer companies gain customers from Facebook488 million user regularly use Facebook mobileSince Twitter began there has been a total of 163 billion tweetsLady Gaga has 31 million followers which is the most followed account on TwitterThe most followed brand on Twitter is YouTube with 19 million followers34{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of marketer have generated leads using Twitter50{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of Twitter users are using the social network via mobileThe average Instagram user spent 257 minutes accessing the site by mobileNearly four bullion photos have been shared on Instagram since its beginning40{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of brands use Instagram for marketingIn 2012 alone, Instagram users like 78 million photosThe top five of the top 100 has tags on Instagram are #love, #instagood, #me, #tbt and #cuteThe most popular age group on Pinterest in 25-34 year olds80{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of Pinterest users are WomenPinterest referrals send 70{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} more money than visitors referred from non-social channels43{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of people prefer Pinterest to associate with retailers or brands25{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of Fortune Global 100 companies have Pinterest accountsThe Google +1 button is used five billion times per day48{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of Fortune Global 100 companies are on Google+H&M had the most Google+ posts of any brand with 74068{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of Google+ users are male40{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of marketers use Google+ (Huffington Post, 2012) http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.htmlPost navigation
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