We are already two months into 2013, and any internet marketing specialist worth his salt is wondering how they are going to stay ahead of the game for the rest of the year, what will be different about SEO, PPC and SMO? And more importantly, how can they use them to their advantage. The answers can be found by adapting quickly to any new trends that the industry sees, with this in mind here are three key trends to look out for over the coming months. 1
Cross Device Tracking SolutionsIf a consumer uses a mobile phone or tablet to research prospective products before using their computer to commit to purchasing them, the seller is unaware that the mobile website played a significant role in the customer's path to conversion. However, in 2013 we expect to see the introduction of cross device tracking solutions that will improve measurement of the value that each device provides, with both Google and Drawbridge looking release cross device tracking products by August. This will be useful for businesses, as it will demonstrate the importance of SEO, PPC and mobile optimisation, allowing them to decide more efficiently which options may be more appropriate for their company. 2More Responsive Websites for Mobiles, Tablets and Computers – With mobile telephones and tablets being responsible for 30{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of all online shopping, and less than 50{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of brand sites mobile-ready, it's clear to see that there's a lot of room for improvement in 2013. For many brands the primary focus will simply be creating mobile optimised sites, however it is also important that these sites respond to the device. 2012 saw a huge variation in sizes for mobile phones and tablets, with standard iPads at 9.5inches, then with the introduction of the iPad mini being only 7.9inches, as well as some smart phones being as small as 3inches, it is important that mobile sites are able to adapt to these varying sizes. Furthermore, with tablet conversion rates twice as high as mobile conversion rates, it would also be wise for businesses to invest in more interactive tablet experience optimisation. 3Social Media Focus – Social media marketing was a key focus in 2012, and don't expect that to change this year. With a huge 83{06e29518e582b1cc2da09f8f2ea316dadc41c520023bcca83a4deb5e6ad0a3c6} of marketers indicating that social media is important for their business, it's clear to see that this is not an area to be underestimated. The key things to watch out for in 2013 will be talent and personalisation. Understanding how to use social media and execute powerful campaigns will be a massive advantage, particularly on a larger scale for bigger brands, and being able to personalise content to specific users will generate impressive results.Post navigation
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